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Regional Marketing Lead

Location: Singapore / Asia / Remote

We are looking for a Regional Marketing Director/Manager to be responsible for scaling our core retail products across geos. You will be driving our go-to-market strategy as we expand our footprint, supporting new feature launches internationally, and build the operating model that allows us to leverage both global resourcing with local on-the-ground expertise.

The role is critical to the success of our growth ambitions. You will oversee critical launch strategies and activities, including localization, regional-specific insights and activations.

Responsibilities

  • Partner with technical and business leadership to define strategy and lead international Go to market and Activation efforts
  • Develop and build a team to execute on the marketing strategy to launch and drive Mamoru adoption at scale in emerging markets
  • Partner with research teams to uncover regional-specific insights and product gaps based on local use cases, regulation, and in-market nuances
  • Develop International Playbooks for Go to markets, leveraging on key growth tactics to ensure efficient scale and while also maintaining local flexibility required for successful activation
  • Build out the internal localization efforts so the experience, messages, and campaigns are appropriate for each geo, and ensure that localization can be done rapidly and at scale

Requirements

  • At least 8 years’ of relevant experience, ideally focused on global go-to-market strategy and execution
  • Experience in the crypto space is highly preferred
  • Tough, practical and flexible leader who can thrive in a high-pressure environment
  • Ability to work quickly and glean the “so what” from high volumes of information, incomplete data, and shifting priorities
  • Experience in partnering closely/developing relationships with cross-functional stakeholders
  • Experience building and leading a team in a fast paced, high-growth environment
  • Exceptional presentation, communication, and people management skills
  • Demonstrated ability to proactively identify and drive initiatives to positively impact the business

What we offer as part of the deal

  • Equitable compensation for the value you bring to the table
  • Open and collaborative work culture

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