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Regional Marketing Head

Location: Hong Kong

Responsibilities

  • Grow users through user segmentation, product cross-sell, and product offerings integration
  • Map out user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaigns
  • Unlock new user growth through product offerings design, content marketing, social media campaigns, and affiliates collaboration
  • Design reward systems to increase engagement, retention users, and attract new customers
  • Establish relationships with merchant partners and negotiate global partnership deals
  • Coordinate and project manage marketing campaigns with other teams
  • Provide market and competitive intelligence, monitor KPIs and trends in communities to inform overall marketing, and product strategy
  • Manage new media partnerships end-to-end to drive measurable growth
  • Work on integrated campaign, starting with strategy, brief and working on executing, and measuring performance
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization, and acquisition growth

Requirements

  • 6 years of relevant experience in digital marketing and growth hacking
  • Crypto/banking experience is a must
  • Strong written communication capacity and interpersonal skills
  • Able to learn and understand crypto space and product offerings
  • User-focused and product-driven: strong understanding of product, tech, and platform
  • Proven marketing management experience with strong ownership and emotional intelligence

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